Melock builds brand, paid acquisition, and lifecycle programs for First Coast operators who would rather spend a year getting the unit economics right than ship a logo that goes viral on dribbble.
No deck. No "discovery questionnaire." A real conversation with one of the partners about the program you're trying to build. We say no a lot — if it's a fit we'll know within the half hour.
Start a brief →Most marketing agencies organize around channels and bill you for the seams. Melock organizes around the three decisions that actually compound — and the people who own them sit twelve feet apart.
Naming, identity, voice, narrative architecture. The decisions that decide what your marketing is allowed to say for the next decade. Usually a 10-week sprint with a brand book and a 90-day rollout plan written for your team to run from.
Meta, Google, TikTok, and the second-tier channels. Account architecture, weekly creative testing roster, monthly performance review. The unit of work is the iteration, not the campaign.
Email, SMS, on-site programs. The mid-funnel work where 60% of mature programs make their money. We touch your ESP, your warehouse, and your homepage — and we leave documentation behind.
What a week, month, and quarter look like inside an active Melock engagement. Predictable, written down, and the same every time.
The week's drops, queued in your tools. You can flag anything in the queue and we'll adjust by Thursday.
What shipped, what's queued, what we want your input on next week. Sent before close of business, every Friday.
90 minutes against the dashboards your team operates from. We bring a recommendation. You accept it or send us back.
A one-page reset memo. What changed, what we got wrong, what we are doing next. Goes to you and to your board.
Melock was founded in 2017 by three operators who had spent the prior decade running paid acquisition programs for venture-backed brands across the eastern seaboard.
We are twelve people in a building on Marsh Point Road in Neptune Beach, twenty minutes from downtown Jacksonville and a long walk from the Atlantic. No remote-first hand-waving, no offshore production line, no "growth pod" pricing tiers. If you hire us, you know who is doing the work, because they sit at a desk we can point to.
We work with a small number of clients — usually seven to nine at any given time — and we are deliberate about who that is. Considered companies. Operators who take the long view. Founders who would rather get the unit economics right than ship a logo that goes viral on dribbble.
Average engagement length on the active roster is 28 months. We think that is the only metric that matters.
Inherited a $9M run-rate brand with declining LTV and a paid program that had become a hamster wheel. Rebuilt the lifecycle layer from scratch, rewrote the post-purchase flow, ran a hard-cycle creative test for 90 days.
Took the seat as fractional CMO for a Northeast Florida boutique resort group through a complex year. Built the demand engine, hired the in-house director, ran a brand refresh and the digital relaunch. Stayed thirteen months, handed off cleanly.
From a working name on a whiteboard to a $1M ARR run rate in fourteen months. Naming, identity, regulatory-aware copy, paid program, and the lifecycle scaffolding. CAC settled at 28% under industry benchmark.
2300 Marsh Point Rd, Suite 205
Neptune Beach, FL 32266